In 2014 PwC published a forecast called Asset Management – Brave New World. You can find it at

The report begins with PwC’s vision of a typical retail investor in 2020: a young Asian woman, using her smartphone to self-manage her long-term savings; invested in a portfolio of index-tracker funds.

PwC’s prediction makes total sense to me, because all the evidence fits:

    1. almost everywhere, people eagerly embrace 21st century life,
    2. as much as men, women like to prosper,
    3. infants take to iPads like ducks to water,
    4. smartphones prevail, [already 58% of UK citizens have one]
    5. choice is no longer enough; we just want what we want…
    6. … and when; ‘on-demand’,
    7. online is secure and point-to-point: no delay or unreliable postage,
    8. you can see your portfolio 24/7, buy and sell whenever you like,
    9. trackers are numerous, easy to understand and open to all scrutiny,
    10. trackers have no initial charge, and ongoing cost 0.07-0.85% a year.

Modern index-trackers are called Exchange Traded Funds [ETF]. In plain language that means you and I can buy them for ourselves, as easily as shares in say, Apple or M&S.

In the USA, ETF are commonplace. Were you to ask any New York taxi driver if he’s heard of ETF, I bet he’d say something like, “Sure! I have a couple in my 401 [pension].” Here in UK, the public has yet to bring them into consciousness. At dexterity we’re part of the movement promoting awareness of ETF.